Marketing Mix Essay Example for Free

Marketing Mix Essay Coffee is not just selling products, but it is a label. It is a label and a brand that consumers believe in. Starbucks decided to be personal with their customers. Understanding the consumers thoughts became a main goal for the marketing team. The marketing team understands that people want to belong and people want to feel they are being or doing something better than the quote on quote â€Å"others†. To relay these feelings to the customers Starbuck’s Coffee base the appeal on the environment that it provides for the customer. Starbuck’s Coffee expects customers to arrive at a given store, relax at a table, talk, read, listen to music, study and drink coffee. Starbucks also prides it’s self on diversity. Jim Donald, President and CEO of the Starbucks Corporation states, â€Å"When we embrace diversity, we succeed† (www. starbucks. com). Creating The Environment To create this type of environment Starbuck’s Coffee marketing team has placed conversation topics on the sides of each cup to spice up any meeting that one may have. Starbuck’s Coffee also allows all customers to have access to the internet which always can prolong a stay. Starbuck’s Coffee guarantee’s the average customer that is visiting a store; quick service with the surety to leave with the strong smell of a coffee house. They are so committed to having their stores feel and smell like a coffee house that they even prohibit their employees from wearing perfume and cologne because it takes away the aroma of the coffee. In addition, Starbuck’s Coffee makes sure that they are environmentally friendly so that it also adds to their image that they are promoting. Kembell, 2002). PLACE Typically their stores are in high traffic locations where people will just encounter the store without having to search. Starbucks is placed in high-visibility locations. These locations are geared with the average building size of 1,500 square feet. This includes office building, shopping malls, grocery stores, and retail centers. These are the type of area’s people love to be in and Starbucks location is an added topping for both retailers and customer’s alike. Starbucks has built relationships and formed agreements with several companies who they see have additional avenues to meeting customers. These companies include but are not limited to Kraft Foods Inc, PepsiCo Inc, and Dreyers Grand Ice Cream. These agreements were made to reach more Starbuck’s Coffee consumers where ever they are. Distribution Starbucks does not limit the company to a physical location. Starbucks distributes there products via mail orders and online web-sites. Both of these avenues are used for the convenience of its customers. Again independent of the customers, anywhere any place when needed Starbucks is ready and available. Promotion Starbuck uses non-traditional forms of advertising. They use local print ads and imagery in movies to advertise. It is all about the label. It is the women on the cup says more than words. You see the label, and you sense the coffee. Price The products/label of Starbucks Coffee has been marketed so well that price is not a matter. People who come to Starbuck’s Coffee are buying the experience. The experience in many ways is priceless. The effects The marketing strategy for products that the marketing team used was branding the full experience. With the use of custom coffee beans, CD’s, coffee cups, signature chocolate, and an out of this world eco-friendly lay out; Starbucks has maintained a brand consumers believe in. The marketing strategy for place that the marketing team used was connecting with other companies to partner up and build relationships and formed agreements with several companies who they see have additional avenues to meeting customers.

Explorers of Africa :: Geography

Explorers of Africa Mungo Park was a Scottish explorer who led one of the first expeditions to investigate the course of the Niger river in Western Africa. Mungo Park was a 23 year-old scottish surgeon who had just returned from a journey to Sumatra on a ship of the East India Company. There he had discovered 6 species of fish, and he had published descriptions in a Scientific Journal. In 1795, Park had gone to Piscina, on an offer to research further into Africa. Park had accepted and a severe fever overcame him during his journey. Park also had been captured by certain muslim leaders. After he had gotten out of the Prison he had wandered around and had finally found the Niger River. Park was amazed at how beautiful the River was. Park had stated "I saw with infinite pleasure, the object of my, mission". Park had returned home to London where became famous on his publications of his voyage across Africa. Later in 1806 he sailed downstream to the Bussa rapids, where he drowned, trying to escape an attack by the Africans. Rene Callie was a 27 year old man who was fascinated by the stories told about peoples travels to Africa. His readings of Mungo park also stimulated his fascination. Callie had entered a contest for the first person to reach Timbuktu and reach back. He had reached Timbuktu. During Callie's trip he did not find it easy to prove to the French Authorities that a young man with no experience could discover Timbuktu. On his way back Callie had joined a Arab Caravan preparing to cross from Western Sahara to Morocco. Callie had stated "I am the first European to cross from the sandy ocean from the south to the north". On his return to Paris, Callie was known as a hero. Later, questions were asked if he was telling the truth or not. Johann Rebmann Johann Rebmann was a German missionary, who was not like Mungo Park or Rene Callie. The purpose of Rebmann's explorations is to find a place where he might serve God. His most helpful weapon was a umbrella, which he used to fight off lions and would be attackers. Rebmann was the european explorer who kept a careful record of his journey. Together with his

Drinking Ticket Paper

The Worst night Ever It was a long, full day of work and I was ready to get back to the dorm to relax and have some fun, after all, it was my best friends birthday. We decided to go out for his birthday dinner for him and have a few drinks before we headed out. We had music cranking, we were singing and having a good end of the week party. Drinks began passing around and we took a turn for the worst, an RA outside our door smelled alcohol. Immediately the RA told us to open up to see what was going on, as if he didn’t already know, he too is a college student.So we all knew we had been caught so we let him come in to give us our punishments and go on with our soon to be sober lives. But as he walked in the room, cops decided to take a peak at what was going on. The RA told us he was upset with the cops â€Å"randomly showing up† but I didn’t believe him, and I still don’t. The cops made the RA walk us to the sinks with our pride and joy and dump it all dow n the drain. He was surprised as to how cooperative we were and almost let us off the hook for a violation, but realized we were income for him.So he got the breathalyzer out, skipped our rights and handed all of us drinking tickets like he’d done many times before. I have never been so upset in my life; so mad I started punching my bed and pillow. What I thought was going to be the peak of my week turned out to go down the drain just like my Wild Turkey 101. Looking back at it now, I don’t feel like it has impacted me as bad as I thought it was going to. Yes, my bank account is feeling the pain, but my hands have finally stopped hurting. I have gotten a lawyer who told me to do 24 hours of community service and take a drinking class by my court date.Not too bad, the punishment could be much worse. The drinking ticket hasn’t stopped me from going out, but it has stopped me from drinking. Since then I haven’t had a sip of alcohol at school and I actually e njoy it, watching other people do dumb stuff is just as fun as actually drinking, and it’s legal! I sure have learned my lesson just as I always do, the hard way. How this can affect my future Before this ticket ever happened, I had never thought how much a drinking ticket could really affect my life, nor did I think I would ever get one.Since the ticket I have put a lot of thought into how it can affect my near future as well as my far future. Now that I have a drinking ticket, employers could not higher me because of suspicion that I would break other laws to give him or her company a bad name. Also with this ticket I have a misdemeanor on my record. I never thought of myself being a criminal or having a bad record, but now I have one for a stupid think I did one night. Because of this being on my record, a policeman could take me to jail for something small such as a speeding ticket.The worst part of having the drinking ticket is that the school has put me on probation. I didn’t think this was a big deal because my grades are fine, but when I went to go and register for new classes I have to call the school and get my account temporarily upheld. This made registration for my class in the spring semester a lot harder than it usually is because all the classes that I wanted to take were either filled up or at a point in the day that I don’t want to be in class (8am). Because of this awful timing, I may sleep in through my classes and get a lower grade than I would like to have.One other thing that the drinking ticket has taken away from my future is that Campus Living will not hire me as a Resident Advisor because I can’t be trusted. Goals Since I have entered college I have set many goals for myself, most of these being current grades. Some of the goals that I have look into the future and those are the ones that can be most affected by this ticket. I want to maintain a 3. 0 GPA at the very lowest so that I can chose which major I want as a graduate student.This ticket has made this a lot harder to happen because of the amount of community service that I have had to do in the past few weeks, I have no spare time to relax either, but that’s what college is about. Because I am on probation with the school I couldn’t register for the classes that I wanted because I had to wait for the school to unlock my account. Because of this I now have a harder schedule and may not do as well as planned. I do believe that I can work through these classes next semester if I can manage to wake up on time.Other goals that I have at ECU is to be more involved and even president of a few clubs at the school. I have not looked into this part, but a drinking ticket could dictate whether or not I am able to run this part of the club. Since I have been at ECU I have met many friends and have had a great time, even with all the work that is contently due. I am hoping that this drinking ticket doesn’t affect my fu ture here at school and can get taken off of my record. Since the ticket I have not had a sip of alcohol and don’t plan to until I turn 21, I think I can wait another year and a half, not a big deal in my mind.I’ll just watch other people get into trouble and make fools of themselves when they are out trying to have fun and meet new people. In a way I am sort of thankful that this has happened. I am also glad that the turnout has not been as bad as I originally thought it was going to be. I could have had to go to jail or been in far more trouble with the school, so that’s one way to look at the situation positively. I am very sorry for drinking on campus and will not let it happen again, I don’t even want to drink anymore now that I have stopped for a few months.

Business Practices And Culture The Same - 963 Words

If a company wants to expand their business to a different country, is the business practices and culture the same? According to the Encyclopedia of management, â€Å"The standards, expectations, and benchmarks of business behavior vary across countries† (Hill. p. 491). There are numerous countries in the world with their own culture, which correlates with their business methods. With that said, it is vital for companies to understand that not every country is the same, in terms of business and culture. The culture and business structure, for example in The United States (U.S), is different in Spain. Spain’s business practices and culture has differences in these three categories: contextual, social, non-verbal. Spain is a high context culture. Business people in this country prefer face to face versus written communication. The Spanish look at nonverbal communication like facial expressions and eye contact. In addition, Spaniards analyze the true intentions of a company; does the company care or is it just a financial gain for them? People with a business proposal must schedule a time to meet Spaniards. Spaniards appreciate those with great personalities and make the effort to meet them. With that said, Spaniards expect businesspeople to build personal relationships with them. In fact, the first meeting is meant to get to know one another, create stable relationships as well as trust (Global Road Warrior. â€Å"Spain: The business experience†). Therefore, in Spain, cultural contextShow MoreRelatedInternational Business : The Challenges Of Globalization963 Words   |  4 Pagesvillage. At the same time, it begins to have a deep influence on a company’s strategy plan which mana ger is involved in an international business market. In International Business: The Challenges of Globalization, I interested in PART 5 Chapter 2 Cross-Cultural Business. 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